Most agencies hand you a design brief and start mocking up pages. MPS starts with market and competitor research — then builds from the strategy up. Every page, every heading, every piece of content comes from that brief.
Start discovery →Before any design decision, any page structure, any heading — MPS runs a structured intelligence phase. The output is a research brief that informs every element of the build.
"Every page, every heading, every piece of content on the site comes from this brief — not from what the client thinks looks good or what the agency finds easiest to build."
For businesses with no web presence, an outdated WordPress site they can't update, or a template that looks like every other business in the category. MPS builds custom and bespoke from the strategy brief — no templates, no WordPress, no page builders. Quoted per job.
New website →For businesses with an existing site that doesn't reflect where they are now — dated design, wrong messaging, low conversions despite traffic. A refresh starts with positioning and messaging, then redesigns from that foundation. Not a cosmetic update.
Website refresh →Not sure which you need? Read the guide →
Most websites are built without considering how they'll be found. MPS bakes the discovery layer into the brief before anything is designed.
SEO — Search Engine Optimisation
Keyword architecture, heading hierarchy, internal link structure, and page-level content requirements are defined in the brief before any design begins. SEO isn't retrofitted — it's the skeleton the site is built on.
AEO — Answer Engine Optimisation
AI-driven answer systems — ChatGPT, Perplexity, Google's AI Overviews, Claude — are replacing the top of the search results page for discovery queries. Businesses that appear in those answers own the category for a generation of buyers who never scroll past them. AEO structures your content so these systems extract and surface it. Not an add-on. Built into the research phase and reflected in every content decision on the site.
The result is a site that doesn't just look right — it gets found by the right people, in the right places, before a competitor does.
A website is a living asset. The businesses that get the most from it treat it that way.
Every MPS website project begins with a structured research phase — market landscape, competitor positioning, search intent, and AI answer coverage — before the brief is written.
Start discovery →MPS takes on a small number of website projects at a time.