A good marketing strategy requires a well planned advertising campaign aligned with quality media, effective, targeting finished off with a well finessed execution.

Smart phones at times have made ourselves our own worst enemies through trusting application’s promising to assist and serve our needs.

At times these “apps” are brilliant and work well but on occasions we need to take a backward step and ask “Is this professional or suitable media I want to be portraying to my client base?”

So many of us love what filters, meme makers and mobile editors can do personally but when it comes to your brand or business it’s time to make the call on whether you are helping or hurting yourself utilising these as marketing. Is there a better more professional way you can complete this task or should be contracting professionals to complete specific campaigns?