Pixel Perfect Designs
Creating balance between eye catching design and powerful campaign can be hard to imagine. Let us help break this task down through a variety of one on one coaching sessions, workshops and video tutorials.
How can we help you?
There are many different forms of marketing which businesses can utilise to achieve growth. Depending on your industry, some approaches are more relevant than others. A poor choice in marketing or a poorly executed campaign can end in disaster. Our goal is to assist you in three key areas any company should employ to create an advertising plan that best suits their business and clientele.
A lack of planning in advertising campaigns coupled with misaligned strategies is an area consistently poor with small businesses across the board. Too often we see a company repeat promotions or use an advert which is no longer relevant to today’s market. This in turn produces limited results for that business.
For each campaign, you need to understand the product you are selling and the end client to whom you are selling to. This assists in devising strategies to create your marketing plan ensuring your advertising captivates your client base to generate quality enquiries. These series of choices will maximise long term value for your clients.
The team at Pixel Strategy know through experience the importance of understanding both your product and target market to develop well planned, successful campaigns. Together, we will teach you the series of choices that will maximise long term value for your clients.
Execution is a crucial component to any advertising campaign. A poorly executed campaign can end in disaster. This quite often arises when the strategies for the campaign are not intimately understood, nuances and all. Choosing when, where and how you market your product is imperative as this directly effects your end results and bottom dollar. Execution is producing results in the context of those choices.
Measuring the effectiveness of your initiatives generated from your campaign is extremely important. Analysing, interpreting and comprehending the data not only assists in becoming more efficient in future activities but allows us to minimise wasted marketing budgets and garner better outcomes. Several tools can reduce the uncertainty in analytics, most of which are underutilised by businesses. Conversion tools, a robust CRM, website tracking systems are just some of the different technologies making it easier for businesses to track and map these metrics.
The Pixel Strategy team will help you navigate through these options, analysing the return of your current strategy to collaboratively design new, more relevant and effective marketing plans.
Expand Your Market
You may know everything there is to know about your products but how much do you know about your clients? What drives them to make a purchase? How do they find you or you find them? Do they have specific spending patterns?
To expand your market you really need to understand your client base. You need to understand why they purchase and how they find your business.
Marketing can be both proactive or reactive but either way you must have a measurable marketing plan which will take you forward.